The Master of Arts in Strategic Communication emphasizes real-world applications of theories and techniques offered in an environment of collaborative learning. The program’s curriculum grounds students in four key areas: writing, research, problem solving, and planning. Students can customize their studies by choosing courses in organizational/corporate public relations, public affairs, or educational public relations, and design the master’s project in those areas.

The Diana King Master of Arts in Television Studies supports students who want to pursue the advanced academic study of television, film, and other media, while gaining professional skills in critical thinking, research, and analysis. 

The Master of Arts in Writing encourages students to explore the principals of craft and the practices of writing. Students may focus on a central area of interest, or create a diverse course of study that explores the intersections between creative writing, publishing and editing, writing studies, and writing pedagogy. In the capstone courses, Seminar I and Seminar II, students develop a major project of their own design and in a genre of their own choosing, which may have a creative or scholarly focus.

The Creative Writing Certificate of Graduate Study combines the writing workshop model with the study of craft through a close reading of published texts, allowing students to engage in the advanced practices of the genres of their choice. Students will develop a critical vocabulary to give and apply feedback, while honing individual style, voice, and vision. This process builds the discipline and creative strategies needed to move toward publication.

The Editing & Publishing Certificate of Graduate Study combines advanced editing of student-selected works with hands-on coursework to build expertise in contemporary publishing practices across print and digital formats. Students gain the skills and organizational strategies necessary to prepare and submit a variety of types of work for publication.

The School Public Relations Certificate of Graduate Study (COGS) provides students with a broad overview of School Public Relations and a focus on several essential components of the field. By investigating and assessing real world case studies, students will develop an understanding of the need for formal planning and evaluation of an educational organization’s public relations initiatives.

The Writing, Composition & Rhetoric Certificate of Graduate Study (COGS) for teachers and other writing professionals improves students’ knowledge of contemporary theories, issues, and practices in writing and writing instruction. Students develop their writing abilities by analyzing their own writing and the writing of published professionals. Courses emphasize composition theory, writing assessment, and the role of technology in writing.

Bachelor of Arts in Advertising offers students hands-on learning in copywriting, account and media planning, integrated marketing communication, and campaign development. They’ll gain real-world experience through student agencies like Ad Dynamics, PRaction, and Rowan’s Ad Clubs as well as have the opportunity to showcase their advertising campaigns and strategies in national competitions.

The Bachelor of Arts in Communication Studies will give students the opportunity to explore this central and complex part of the human condition across two main specializations: Interpersonal/Organizational Communication or Rhetoric and Cultural Criticism.

Bachelor of Arts in Esports gives students strong foundational knowledge of the media and industries that support professional, competitive video gaming. The program is composed of foundation courses in esports, a required internship and senior clinic, and concentrations in communication, business, or computing. Graduates of this program are prepared to step into careers in esports and related fields.

The Bachelor of Arts in Health & Science Communication program stresses hands-on experience and critical analysis to train graduates for careers in health and science advocacy, doctor-patient communication, public health campaigns, and mass communication of emerging scientific and health issues, trends and policies.

The Bachelor of Arts in Journalism prepares students for a variety of journalism career opportunities in writing, broadcast, multimedia and editing/publishing. Students will gain an understanding of law and ethics, as well as craft reporting skills in the field.

Bachelor of Arts in Public Relations program simulates real-world challenges as students work with real clients and participate in problem-solving competitions. Our program holds the Certified Educator in Public Relations credential from the Public Relations Society of America, one of only 30 programs worldwide. Students can also join our student public relations society, named outstanding chapter in the nation eight times.

Learn the fundamentals of media production and the history and business of media. Concentrate in traditional areas of radio, television and film production, new media and audio recording, production, or critical studies.

The Bachelor of Arts in Sports Communication & Media provides students with a broad understanding of the role of communication within the world of sports, as well as sports-specific education and training in five areas of interest: Communication Studies, Journalism, Public Relations & Advertising, Esports, and Radio, Television, & Film Production. While focused on sports media, the program prepares students for careers in all fields of communication.

The Writing Arts major offers students intensive experience in a variety of writing forms, creative and expository, personal and public. Students learn how writers compose in print and new media forms and how audiences respond to their writing. Through classroom workshops, peer feedback, interactive lectures, and by composing multiple drafts and revisions, students develop a strong understanding of audience, purpose, and genre.